We believe that Union Square was the perfect place to setup our flagship store. We’ve brought in Shinokubo Group to offer our unique space with wonderful creative dishes that have Japanese, Korean & American influences. Our goal is to keep our local New York diners excited with our creative and seasonal supported dishes.

Shinokubo Group focuses on introducing quality ingredients from Asia to New Yorkers. Our food has a rich history of Asian culture but is refined to the food culture in New York City. We bring new and exciting dishes to support seasonal ingredients by local farmers from The Union Square Market & represent a proud new food culture in NYC.

Shinokubo Group is named after Shin Okubo Koreatown in Shinjuku, Japan – Which is a city with heavily influenced Korean and Japanese culture. Shinokubo Group & The people involved are supported by a handful of Japanese, Korean and American chefs from Tokyo and New York. Our goal is to bring elevated food beyond traditions. Try our food and let us know what you think.

You can send your feedback to us anytime at: info@ichibaramen.com or PM on Facebook.